The Top 5 Highly Successful Celebrity-Owned Businesses in 2025
Celebrity-owned businesses are no joke in 2025. These are not just side hustles. They are real companies making real money. Some stars have built brands so strong they have outgrown the fame that launched them.
Let’s break down five celebrity-run businesses that are absolutely killing it this year. These brands are smart, profitable, and built to last.
SKIMS – Kim Kardashian
SKIMS started as shapewear and is now a billion-dollar beast. Kim Kardashian took her eye for trends and built a brand that actually makes people feel good in their skin. By focusing on real bodies and comfort, SKIMS made a name fast.
SKIMS / IG / Beauty mogul Kim Kardashian’s loungewear and underwear brand SKIM is one of the most successful celebrity brands today.
In 2025, SKIMS sells loungewear, basics, and even menswear. The designs are clean, the fits are sharp, and the marketing is everywhere. Kim didn’t just sell a product. She sold a lifestyle, and people bought in big time.
Fenty Beauty – Rihanna
Rihanna changed the beauty game. Fenty Beauty was the first brand to actually take skin tones seriously. In 2025, that mission still holds, and the business is booming.
However, it is not just about foundation anymore. Fenty’s skincare, lip gloss, and perfumes are top sellers. Rihanna’s smart about one thing: making people feel seen. That is the secret sauce. She took a beauty business and made it global, bold, and built to grow.
Rare Beauty – Selena Gomez
Rare Beauty is more than makeup. Selena Gomez launched it with a clear message—confidence over perfection—and it stuck. The products look good, feel good, and sell fast.
Selena leaned into what makes her real. The packaging is easy to use, the price is fair, and the vibe is chill but confident. Rare Beauty is winning because it is personal. In 2025, it is not just a business. It is a movement wrapped in a makeup bag.
The Outset – Scarlett Johansson
Scarlett Johansson didn’t just slap her name on a skincare brand. The Outset is clean, simple, and smart. It doesn’t promise miracles. It just works. That honesty? It is rare in the skincare game.
The Outset / IG / Scarlett Johansson’s skincare brand The Outset generated a staggering $153 million last year!
People trust it. The formulas are plant-based, gentle, and straight to the point. No weird ingredients, no over-the-top promises. Just good stuff that feels nice on your face. Scarlett co-founded a business that is about balance, not hype – and it has paid off big time.
Beats by Dre – Dr. Dre
Beats is still going strong. Even after Apple bought it, Dr. Dre stayed involved. Now, the brand will be more stylish and high-tech than ever. The headphones are sleeker, the sound is cleaner, and the collabs are hotter.
This business didn’t fade with the hype. It evolved. Beats now taps into gaming, fitness, and even learning. Dre’s name still gives it power, but it is the product that keeps it at the top. He built something that lasts – and that is no easy win.
These celebrity-owned businesses are leading in 2025 because they offer more than just a famous face. Each one has a clear voice, a real product, and a reason people keep coming back. The stars behind them didn’t just cash in – they built something real.
From shapewear to skincare, these businesses prove that fame can launch a brand, but it is the work behind it that makes it last. Keep an eye on them. They are not slowing down anytime soon.